Kelvin Stroud (BSBA '05), Alex Nierling (BSBA '07), and Ricky Beauchamp (BSBA '08) all recently graduated from the Walton College with degrees in Finance and Accounting. While in college, they often recieved coupon books when buying books for the upcoming semester. Many times, these coupon books ended up in the bottom of a book bag, in the consoles of their cars, or in the junk drawer at home, with few, if any, of the coupons being redeemed. That gave them an idea of making an easier form of coupon, through a text message. On
CollegeTokens.com and
CouponsByText.com, a user can send themselves a free text message coupon, which is redeemed by a user showing the text at a store.
"The Walton College gave us all a great foundation in the different aspects of business," Stroud said. He continued, "While we were all Finance and Accounting majors, we still had a general knowledge in all areas of business because of the Walton College core curriculum."
The business partners consulted with Walton College faculty before starting the business and continue to today. Through
Innovate Arkansas, a non-profit dedicated to developing business in Arkansas,
Collegetokens.com met Jeff Amerine, a professor of Entrepreneurship and Technology Commercialization. Jeff encouraged them to enter the
Arkansas Governor's Cup, which led to
Collegetokens.com advancing as one of six finalists in the competition in the spring.
"While students and now as alumni, the Walton College has been extremely helpful for our business," Stroud said. The business has been operating in Fayetteville since August of 2008 and now has over 60 different businesses with deals around Northwest Arkansas on the site.
For more information, contact Kelvin Stroud,
Kelvin@CollegeTokens.com, or (501) 690-1899. You can also visit the Collegetokens.com blog at
http://collegetokens.wordpress.com.